The iGaming industry, which encompasses online casinos, sports betting, poker, and also other forms of online gambling, is growing exponentially lately. A significant driver with this growth is affiliate marketing online, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the traffi
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the exchanging of online ad space. At the heart with this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nonetheless they opera
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships their audience. But how do companies determine if their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an important component of marketing strategies, providing busin